Client Questionnaire

Please complete and accomplish the form. Your response will help us to define the initial direction of your new website based on a clear understanding of your vision, type of business and requirements.

Client input is the foundation upon which successful identities are built. This questionnaire will help you articulate and identify the overall goals of development project, including specific answers regarding the message, audience, look and feel, and application.

Each key decision maker in your company should fill out his or her own form and answer each of the questions in a brief and clear manner. Please add any additional notes or comments at the end of the questionnaire.

Contact Information

Company Name

Your Name (required)


Address (required)

Email (required)

Phone (required)


Website Design and DevelopmentLogo DesignScanning and Image OptimizationImage and Graphic SourcingCustom DesignWebsite MaintenanceE-CommerceRedesign of current site
Domain Name


Describe the nature of your business:

List the services that your company provides:

How many pages do you anticipate your Website will have?

Describe your target audience (i.e. average age, special interests, income level, education level). Do they have any special needs?

Do you currently have marketing materials that we should incorporate?

Goals, Purpose, Concept, Focus, Direction, Strategy, and Message

What is the core purpose of your Website? Check all those apply.
EntertainmentIncrease corporate, brand, product recognitionReduce customer service callsIncrease salesImprove internal communicationIncrease prospective customer base
What is the primary message you wish to convey?

Do you have any specific design elements in mind?

What kind of interactivity will your site need?

Style. Design Message, Theme

What image do you want your site to project, what should be "the look and feel"?

Please list some examples of sites that you like:

Sites where I like navigation:

Sites where I like the color scheme:

Sites where I like the branding or image:

Sites designed for same target audience:

Sites I like the user interface or layout:

Please list some competitor's sites and what you like and dislike about them:

Please list some sites that you like in general/overall. Explain what you like and dislike.

Please list sites that you do not like. Explain:

Logo and Corporate Identity

Do you have a company logo?
Do you have a company slogan and/or mission statement? YesNo
If yes, what is it?

Do you have a corporate color scheme or any symbols/icons that we should incorporate in our designs? YesNo
If yes, please list:

Do you already have image/graphic content for your website? YesNo
Approximately how many photos/graphics would you like to use on the site?

Do you have text content ready for your website? YesNo
Do you have anything in mind for background images or colors?


Are you going to be accepting credit cards/paypal? YesNo
If so do you currently have a merchant account?
List the name of your merchant account if you have one:

What are other modes of payment you would like to use?


Would you be interested in having us to do updates and maintenance to your website? YesNo
How often would you require updates DailyWeeklyMonthlyQuarterlyYearly
Do you require us to train your employee for updates? YesNo
Would you be interested in assistance to promote your site and/or register you with search engines? YesNo

Additional Notes/Comments

As much detail as possible is preferred, but anything you can provide initially will help guide us in defining the initial direction for your website. Thank you.